Social media, like SEO and SEM can be a vital part of your digital marketing strategy.
Your profiles, tweets, and posts, along with the interactions that you generate, can attract new visitors to your site. Users who like what they see could lead to a successful business exchange. Even if the prospect does not interact directly with your social media channels, a strong presence on social media will improve your organic search rankings so that potential customers can find you ahead of your competitors.
These “organic” results have been discussed before. They are the main results that you see when searching for a term like “Phoenix Property Management” and not the ads on the side, top or bottom of the screen.
You can’t pay your way to the top of organic search results. Google and other search engines rank results based on the relevance and usefulness to the user. You want to be as relevant to search engines as possible when local property owners are looking for management. Social media is a powerful tool that can be used in conjunction with SEO.
Facebook, Google+, and Twitter: The Big Three
Although there are hundreds of social media sites, we recommend that you begin with Facebook, Google+, and Twitter to improve your search engine rankings.
All three are probably familiar to you. Facebook, the social media giant created by Mark Zuckerberg, has over 1 billion active users. A person can create a personal profile, become friends with other users, and share videos and articles. You can create a Facebook Page for your business if you are a company. A business cannot be “friended” by users, but they can like it, leave comments and get replies, or share posts on other platforms and their own Facebook timelines.
Google+ is similar to Facebook. The main difference is that it focuses on helping users make new connections, and find interesting content tailored to their interests.
Twitter is based on very short (140 characters maximum) tweets that are grouped together by topic via hashtags. #SocialMedia, #ClassicTVShows. It’s the fastest-reacting social media platform due to its short nature and immediacy.
Search engine optimization using social media
Social media activity is one of the factors that search engines consider when deciding your ranking in their results. Do you have profiles across the major platforms and social media? How many useful posts have you made? How many people follow you, read your information, share your content, or interact with your business? Social media can be the difference between two competitors who have both done a good job on SEO.
Even if you don’t do much, having a profile on these platforms is important. These profiles link to your website and act as “citations” (or “references”) that establish you in the property management industry in a specific region.
Search engines also index social media platforms to find out what your company has contributed in terms of content, and the level of engagement. The more “citations” and activity they can find, the better. If more people talk about your company and engage with it than those of your competitors, you will appear to be more important.
Create great social media content
There are different strategies to create and share content on each social media platform that will increase online engagement. You’re wasting time if you just push out content to social media platforms. But relevant, quality content can go a long way.
What type of content would be most useful to an online rental prospect? Get creative and put yourself in the shoes of your prospects. Post original content from trusted sources or information and include keywords that are targeted to the group.
New search engines are emerging
The more closely your content relates to your business, the better. You’ll want to use the keyword “Phoenix” as your main focus in your content if your business is located there. It will not only be more relevant for the owners that you are trying to attract but also the search engines.
Searches aren’t just being done on Google anymore. Many social media platforms have become de facto search engine. Facebook is now used by people to find information, products, and business references. As with Google+ or Facebook, you’ll be able to appear when people search for local property managers.
Social media: the art of mastering it
Social media is a powerful tool that property management professionals should not overlook when looking for ways to grow their business. It is possible to set up and manage a social media campaign yourself. However, it will take a lot of time, effort and research in order to succeed.
Propertyware manages the social media of so many property management firms using industry experts so that you can concentrate on other aspects. Want to learn more? We invite you to visit us today. Connect with us via Twitter , Facebook.
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